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Same reason a remote control is handy for a TV — convenience.
Motion or presence sensing. Timers. Virtual buttons. Physical buttons in places I wouldn’t normally have them. Garage door opening automagically when I pull in the driveway with a specific vehicle. Etc.
Plus I get to check in on my kitty from far away.
They might miss out on the convenience of AirPlay, though. AFAIK you cant do DLNA streaming to the Apple TV.
AirPlay really bridges the gaps for me, wrt having any app available on my tv at any time.
Combined with steam connect, it’s a decent multi use box with solid, non-intrusive updates. Just wish the garden wasn’t so unnecessarily walled.