Not sure where they’re from, and the laws are tricky (plus there’s lots of loopholes - if the TV station is technically broadcast from another country, it doesn’t need to follow our laws?), but it seems to be similar in Sweden. And yeah, it’s usually found in normal stores as well as the alcohol monopoly… but I’ve never seen anyone buy it, nor is it even significantly cheaper.
For example: 33cl Mariestads Alkoholfri: 12.90 kr. 33cl Mariestads 5,3%: 15.70 kr.
Maybe some people drink beer for the taste, especially hipster beers, but I think otherwise the commercials don’t help. I’ve also noticed they’re especially common a small bit before the alcohol monopoly closes – of course it’s their intention that someone sees the “non-alcoholic” commercial at 6PM and will run to the monopoly before 7PM when it closes.
Well, yeah, because they initiated the code to verify it was you who called them. Better than them asking your “security questions” or such. It’s a completely different situation if you got an incoming call who asks for that.