Jose is not happy

1. Just because I have heard of NordVPN doesn’t mean I’ll necessarily use it (in fact I use arch mullvad, btw.)
2. Let’s see some numbers that ads work. You can’t just calculate how life would be without ads, but I wonder what would happen if ad expenses for all companies would be capped somehow. When cigarette companies were severely limited in terms of advertising they saved a ton of money. Of course people already knew their brands, but still.

I think ad space sellers wildly overestimate the effectiveness of ads and google has made it far worse with targeted ads. People have gotten used to saying things like “ads work” and “brand recognition” but does anyone know the numbers? Or is this just repeating some phrases you’ve heard?

I don’t know the numbers myself, but I’m quite skeptical.