Fair, that’s the part where I think a parent needs to have the will and authority to say no to their kid, but I understand that can be difficult. This may do some good but as I am sure some loopholes will form and it doesn’t forbid ads 100%, it wont stop Fast Food ads. Even if fast food wasn’t directly advertised, I believe there is more factors, like the availability of healthy options, many families don’t have the time or money to make good healthy meals. This law is a good thing, but I personally don’t see it as a huge win, just a patch that will be touted to solve problems it doesn’t address.
Regulation? In the U.S.? Laws aren’t just made by anyone you know. /Joke Seriously, I don’t think this law is a huge step to solving the issue but American Corporate lobbyist will spin something like this as the second coming of the USSR. Actually that’s been the strategy for just about everything. We do have wayy to many people that’d rather see the country implode then, (oh no) compromise or (aghast) do something good for everyday folks.