Yeah we’re baffled about how kids get sucked into worshipping Elon Musk or Jeff Bezos, but I remember a brief time in my life when I thought Steve Jobs was the greatest and that he singlehandedly invented the iPhone with a rusty pair of pliers and gumption.
Peloton is designed for rich people. They don’t say it explicitly because thar ruins the illusion, but the bike is meant to be a status distinction. You may only own it if you’re eager to be seen as someone who spends too much money on an exercise bike.