Apple did not produce or distribute the event. I think they’d be perfectly content with zero viewers. CODA won two Gotham Awards, including Troy Kotsur for best supporting actor. Did Apple talk about it then? No. What about when CODA won big at the Oscars? Apple dedicated two long paragraphs of the press release to talking about the other awards CODA won but the Gotham Awards are so irrelevant that they didn’t even get a single throwaway mention.
So… the kind of situation where Apple would want more viewers.
Apple did not produce or distribute the event. I think they’d be perfectly content with zero viewers. CODA won two Gotham Awards, including Troy Kotsur for best supporting actor. Did Apple talk about it then? No. What about when CODA won big at the Oscars? Apple dedicated two long paragraphs of the press release to talking about the other awards CODA won but the Gotham Awards are so irrelevant that they didn’t even get a single throwaway mention.