Meta Tells Instagram, Facebook Users How to Avoid Apple's Fees
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Meta is adding the infamous Apple tax to its paid Instagram and Facebook boosts later this month, but is also telling buyers how to avoid those pesky App Store fees.

Meta tells Instagram, Facebook users how to avoid Apple’s fees::Meta is adding the infamous Apple tax to its paid Instagram and Facebook boosts later this month, but is also telling buyers how to avoid those pesky App Store fees.

  • GenderNeutralBro@lemmy.sdf.orgEnglish
    14·
    5 months ago

    The line between user and advertiser is getting blurrier. They’re rolling out a feature where users can pay to “boost” their posts.

    Meta’s boosts are a type of paid advertising that shows a Facebook or Instagram account’s posts to a wider audience. Meta frames boosts as a tool that many “small businesses” use, but it’s also being used by celebrities, brands, and individuals looking for more eyes on their content.

    Paid boosts are a quick way to pay-to-play for engagement on Instagram and Facebook. They’re different from full ad campaigns, which can be purchased through Meta’s Ads Manager feature.