Google has plunged the internet into a “spiral of decline”, the co-founder of the company’s artificial intelligence (AI) lab has claimed.

Mustafa Suleyman, the British entrepreneur who co-founded DeepMind, said: “The business model that Google had broke the internet.”

He said search results had become plagued with “clickbait” to keep people “addicted and absorbed on the page as long as possible”.

Information online is “buried at the bottom of a lot of verbiage and guff”, Mr Suleyman argued, so websites can “sell more adverts”, fuelled by Google’s technology.

  • ScaNtuRd@lemmy.world
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    10 months ago

    Google is terrible. It is beyond me that the majority of the population is dumb/uneducated enough to use it.

  • d33pblu3g3n3@lemmy.world
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    1 year ago

    DDG to the rescue! It’s astounding how in this day and age, duckduckgo gives much more meaningful results than google. Exception made for local businesses, but for technical info and issues, DDG is way better.

      • letsgo@lemm.ee
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        1 year ago

        Mmm, but what’s their plan to resist enshittification? After all, Google started out as “fundamentally different, user-centric.” What will Kagi do when their market penetration peaks and the business managers demand more growth?